Privacy Policy

Last updated: 27/06/2024

This Privacy Policy describes how Mystic City Vape Store (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from mysticcity.co.uk (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect. The types of personal information we obtain about you depends on how you interact with our Site and use our Services.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart, or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• Third-party age verification services to comply with regulations on restricted products.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges, or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with You: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates
Commercial information such as order information, shopping information, and customer support information	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates
Internet or other similar network activity, such as Usage Data	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), Business and marketing partners, Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information	Categories of Recipients
Identifiers such as basic contact details and certain order and account information	Business and marketing partners
Commercial information such as records of products or services purchased and shopping information	Business and marketing partners
Internet or other similar network activity, such as Usage Data	Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and comments, and to share such content with others publicly (collectively, "User Generated Content" or "UGC"). Please note that any UGC you disclose in public forums, blogs, or other areas of the Site or Services is not subject to the privacy protections set forth in this Privacy Policy. Information that you provide in these public areas may be read, collected, and used by others who access them. To request removal of your UGC from our blog or community forum, please contact us as set out in "Contact Us" below. In some cases, we may not be able to remove your UGC, in which case we will let you know if we are unable to do so and why.

Third Party Websites and Links

Our Services may provide links to third-party websites, plug-ins, or other online services. We do not control these third parties and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy notice of every website you visit.

Your Privacy Choices and Rights

Depending on where you live, you may have certain rights and choices regarding your personal information.

• Marketing Communications: You can opt out of receiving marketing communications from us at any time by following the instructions in those communications or by emailing us at the contact details set out in "Contact Us" below. Please note that, even if you opt out of receiving marketing communications, we may still send you non-promotional messages. You may also be able to adjust certain communications preferences through your account settings.
• Cookies: You may be able to set your browser to refuse certain Cookies or to alert you when Cookies are being sent. If you disable or refuse Cookies, please note that some parts of the Services may be inaccessible or may not function properly.

Depending on applicable law, you may have the right to:

• Request access to certain personal information we maintain about you.
• Request that we update, correct, or delete certain personal information.
• Request that we provide certain personal information in a commonly used, portable format.
• Request to opt out of the "sale" or "sharing" of your personal information.

You may exercise certain of these rights by contacting us as set out in "Contact Us" below. We may request additional information from you to verify your identity before processing your request. Please note that applicable law may require or permit us to decline your request, such as where we need to retain your information for security, fraud prevention, to comply with legal obligations, or for other operational requirements.

Data Retention

We retain your personal information for as long as is necessary to provide you with the Services, for the purposes set out in this Privacy Policy and for as long as we have a legitimate business purpose to do so. This may include retaining your information after you have deactivated your account for the period of time needed for us to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

Under 18s

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from any individual under 18. If you are under 18, please do not use the Services or submit any personal information through the Services. If we learn that we have collected personal information from an individual under 18, we will delete that information as permitted by law. If you believe we might have any information from or about an individual under 18, please contact us as set out in "Contact Us" below.

Contact Us

If you have any questions about this Privacy Policy or our information practices, please contact us at:

Mystic City Vape Store
Email: info@mysticcity.co.uk
Address: Unit 15, Stratford Mall, Stratford Shopping Centre, 62 North Mall, London E15 1XF